CANADIAN FOOTBALL LEAGUE PARTNERS WITH KAL TIRE AND BF GOODRICH
Kal Tire becomes the official tire retailer of the CFL; BF Goodrich® becomes the official tire of the CFL
Tuesday, September 22, 2015 — (TORONTO) The Canadian Football League (CFL) announced today that Kal Tire is now a proud official partner and the official tire retailer of the Canadian Football League. The league also announced that a new partnership has been reached with BF Goodrich®, who will become the official tire of the CFL.
Canada’s largest independent tire dealer, Kal Tire will bring the excitement of playoff football to Canadians across the country as they and BF Goodrich® become sponsors of the CFL, the 2015 CFL playoffs, and the 2015 Grey Cup game to be played in late November.
As part of the partnership, Kal Tire and BF Goodrich® will have a physical and digital advertising presence both on the sidelines at Canada’s biggest celebration of football and digitally on CFL.ca.
The 103rd Grey Cup, presented by Shaw, will be played at Investors Group Field in Winnipeg, MB on November 29, 2015 and will be aired LIVE on TSN/RDS and ESPN2.
Quotes
“We’re immensely proud to be announcing this new partnership with Kal Tire and BF Goodrich®. The CFL, Kal Tire BF Goodrich® place a high value on dedication, competitiveness, and being involved in the communities in which we work. Given that connection to our communities, this is a natural partnership and we’re happy to welcome them aboard for what continues to be an exciting 2015 season.” -Jeffrey L. Orridge, CFL Commissioner
“Two deeply rooted fall Canadian traditions are getting winter tires installed at Kal Tire, and watching great CFL football. We’re thrilled to announce this partnership that will bring together our two rich Canadian brands.” -Greg Waring, VP Marketing, Kal Tire
"BFGoodrich® Tires is pleased to have this opportunity to reach millions of Canadians through the Canadian Football League and the Grey Cup to share our story of high performing tires, which are designed to meet a full range of terrains throughout the country from street to off-road.” -Sylvaine Cuniberti, Marketing Director, Michelin North America (Canada) Inc.