103rd Grey Cup presented by Shaw grows to 4.3 million viewers on TSN and RDS

103rd Grey Cup presented by Shaw grows to 4.3 million viewers on TSN and RDS

9.7 million unique viewers watched some or all of the 2015 CFL championship game on TSN and RDS.

Monday, November 30, 2015 — WINNIPEG (November 30, 2015) – Canada’s biggest party, the Grey Cup, continues to be one of the biggest events on Canadian television, growing 6% compared to last year according to preliminary overnight data from Numeris. An average audience of 4.3 million viewers tuned in to TSN and RDS to watch the Edmonton Eskimos win a hotly-contested clash with the Ottawa Redblacks in last night’s 103rd Grey Cup presented by Shaw.

Overall, 9.7 million unique viewers, or nearly 30% of the entire Canadian population, watched some or all of the 2015 CFL championship game on TSN and RDS.

Audiences for the 103rd Grey Cup presented by Shaw peaked at 5.5 million viewers late in the game as Edmonton scored a clutch goal line touchdown to take the lead for good in the fourth quarter.

Fans of the winning team rallied around the 103rd Grey Cup presented by Shaw, as the game became the highest-rated program of the calendar year in the Edmonton Extended Market, with 66% of people watching television tuning in for the broadcast.

Among the highlights:

  • The 103rd Grey Cup presented by Shaw becomes the 19th program in the history of TSN to average more than 3 million viewers
  • The electric halftime performance by multi-platinum rockers Fall Out Boy during the Nissan Titan Half-Time Show attracted an average audience of 3.8 million viewers
  • An average audience of 1.8 million viewers stayed to watch TSN’s extensive post-game coverage

#GreyCup was also popular topic on Twitter as it trended for over 5.5 hours throughout the day on Sunday.

  • 102,000+ total mentions of the Grey Cup on Twitter during Grey Cup Sunday (approx.15% more than the 102nd Grey Cup)
  • Most Tweeted moment was the final play at 9:31pm ET (410 Tweets/minute were sent at that time)

The Top-5 most mentioned players were: 

1.      Mike Reilly, Eskimos (@Rikester13

2.      Henry Burris, REDBLACKS (@HenryBurris

3.      Jordan Lynch, Eskimos (@Jordanlynch06

4.      Adarius Bowman, Eskimos (@AdariusBowman

5.      Sean Whyte, Eskimos (@SeanWhyte6)

QUOTE

"The fact that nearly one in every three Canadians watched some part of the Grey Cup, speaks to the strength and importance of the CFL and the Grey Cup to our country. It's amazing what happens when the passion of our fans, the quality of our game and the superb work of TSN and RDS come together."  

- Jeffrey L. Orridge, CFL Commissioner

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