A NEW ERA FOR THE CFL AND PUROLATOR TACKLE HUNGER
Renewed partnership aims to deepen impact on food insecurity
TORONTO (September 16, 2025) – The Canadian Football League (CFL) and Purolator are building upon a successful 22-year partnership by uniting like never before to champion food security.
The evolution of the partnership will see increased support from all nine CFL teams, while opening new opportunities for innovative initiatives that best suit each region’s unique priorities and needs. This year, Purolator Tackle Hunger becomes the Official Food Drive of the CFL, while introducing an Ambassador Program, which will elevate select players to work more closely with Purolator. The renewed partnership will also include community and amateur football Purolator Tackle Hunger Red Bag food drives, more collections of food donations at stadiums, Stuff-a-Truck campaigns at local grocery stores and more.
“For over two decades, it’s been incredible to see our CFL family and Purolator come together in support of such an important cause,” said CFL Commissioner Stewart Johnston. “Food insecurity affects far too many Canadians, and everyone – fans, players, teams and, of course, our friends at TSN and RDS – has truly leaned in, but there’s more to be done. We’ll continue working with Purolator to explore new avenues to deepen our impact.”
The renewed partnership comes at a time when food insecurity is affecting more Canadians than ever before. The latest Food Banks Canada’s HungerCount report indicates that in March 2024, there were over two million visits to food banks in Canada – the highest number in history – representing a six per cent jump compared to March of the previous year, and a 90 per cent increase compared to 2019. Of those food bank clients, 33 per cent were children, representing nearly 700,000 visits.
“As food insecurity rises at an alarming rate, we’re proud to strengthen our partnership with the CFL to continue delivering more for those in need,” said John Ferguson, CEO and President, Purolator. “For 22 years, Purolator and the CFL have tackled hunger as a team, and now we’re ready to keep rushing forward. Together, we can ensure food banks are stocked, Canadians can feed their families, and that we bring awareness to the growing hunger crisis.”
The fan-favourite Purolator Tackle Hunger Game Day Food Drive, where fans are invited to bring non-perishable food items or monetary donations in support of local food banks, returns with a more focused and concerted effort. Since its inception in 2003, Purolator Tackle Hunger has delivered more than 25 million pounds of food to Canadian food banks, with last year raising 2.4 million pounds alone.
Canadians can help tackle hunger anytime by donating online at purolatortacklehunger.com or by bringing non-perishable food donations to any Purolator Shipping Centre across Canada.
ABOUT PUROLATOR
Purolator Inc. is a leading integrated freight, package and logistics solutions provider. Delivering its customers’ promises since 1960, Purolator continues to expand its reach, renowned service levels and reliability to more people, more businesses and more places across Canada and around the world, utilizing 200+ facilities across Canada and 30+ branches in the United States. Purolator is committed to contributing to the well-being of the communities it serves and where more than 14,000 of its employees live, work and play.
ABOUT PUROLATOR TACKLE HUNGER®
As part of Purolator’s commitment to helping alleviate hunger in the communities where it operates, the organization works closely with its employees, partners, customers, Canadian food banks and charitable organizations to collect food and monetary donations. Together, we also help raise awareness about the issue of food insecurity. Since the inception of Purolator’s employee-led grassroots program over 20 years ago, Purolator Tackle Hunger® has helped deliver more than 25 million pounds of food to Canadian food banks. For more information, visit purolatortacklehunger.com.
ABOUT THE CANADIAN FOOTBALL LEAGUE
Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as elite sport. To stay up to date with CFL news, visit CFL.ca.