adidas to become Official Outfitter of the CFL

TORONTO -- The adidas Group and the Canadian Football League (CFL) today announced a change to their existing Official Partnership. Starting with the 2016 season, adidas will become the Official Outfitter and Licensing Partner of the Canadian Football League, assuming the partnership currently held by Reebok.

As part of the agreement, adidas will supply all Authentic on Field product to the nine CFL teams. The terms and conditions of the agreement remain the same.

“With the shift to adidas on the CFL field of play, we’re able to provide CFL players with our best sports performance products, and fans with the authenticity and heritage of adidas as a Global sports brand. It also allows us to sharpen our focus and investment towards building Reebok as Canada’s leading fitness brand.”

-Michael Rossi, President, adidas Group Canada

“This is an important moment in the evolution of our partnership with one of the world's leading companies in sport. It marks an exciting new chapter for our league, teams, players and, most importantly, our fans.”

-Jeffrey L. Orridge, Commissioner, Canadian Football League


About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 53,000 employees and generated sales of EUR 14.5 billion in 2014. For more information, visit

adidas has marketing agreements with the National Football League, Major League Baseball, the National Basketball Association and Major League Soccer.  adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Michigan, Mississippi State, Nebraska, North Carolina State, Texas A&M, UCLA and Wisconsin.

Olivier Poulin

Manager, Communications, Canadian Football League

Tushar Bharadia

DDB Public Relations

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About the Canadian Football League

Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as, elite sport. To stay up to date with CFL news, visit


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