BE OUR GUEST: CHOICE HOTELS CANADA NAMED OFFICIAL FAN HOTEL OF THE CFL
Partnership offers exclusive gameday experiences and travel packages for fans
TORONTO (September 24, 2025) – Choice Hotels Canada has become the Official Fan Hotel of the Canadian Football League (CFL) through a multi-year partnership that will support fans across the country and offer exclusive experiences throughout the season.
“The opportunity to partner with such an iconic Canadian sports league was something we could not pass up,” said Brian Leon, CEO, Choice Hotels Canada. “This is a fantastic partnership and one that is a great fit for our Choice Privileges members.”
Choice Privileges rewards program members will have the opportunity to bid points for the opportunity to enjoy premium gameday access, Grey Cup Festival packages, exclusive on-field activations and CFL merchandise gift cards across the league’s calendar, including Season Kickoff, Canada Day, OK Tire Labour Day Weekend and Canada’s largest single-day sporting event – the Grey Cup.
“Our league is built on community and connection, and this partnership opens up new and exciting ways to establish closer ties with our fans,” said Tyler Keenan, Chief Revenue Officer of the CFL. “From their incredible dedication to servicing our fans’ needs to creating once-in-a-lifetime experiences via the Choice Privileges rewards program, we’re proud to work with a partner that shares our commitment to hospitality and unforgettable moments.”
Choice Hotels Canada's partnership with the CFL also extends to digital and broadcast engagement. The brand will serve as the presenting partner of the CFL Playoff Tree, a weekly feature on CFL.ca and across social media, that tracks teams' progress towards the Grey Cup. Choice Hotels Canada will also be featured through LED boards and virtual field signage during the regular season and postseason.
ABOUT CHOICE HOTELS CANADA
Choice Hotels Canada is one of the largest and most successful lodging franchisors in the country with more than 350 properties currently open. The wide-ranging portfolio includes full-service upper upscale, midscale, extended stay and economy properties, enabling Choice® to meet travellers' needs in more places and for more occasions. Brands open in Canada include Ascend Collection®, Radisson Blu®, Radisson®, Comfort™, Country Inn & Suites® by Radisson, Sleep Inn®, Quality®, Clarion®, Clarion Pointe®, Park Inn® by Radisson, Econo Lodge®, Rodeway Inn® and MainStay Suites®. All hotels are independently owned and operated. Choice Hotels Canada is wholly owned by Choice Hotels International, Inc. (NYSE: CHH), which has over 7,500 hotels, representing nearly 650,000 rooms, in 46 countries and territories. The award-winning Choice Privileges® rewards program provides members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
ABOUT THE CANADIAN FOOTBALL LEAGUE
Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as elite sport. To stay up to date with CFL news, visit CFL.ca.