TORONTO (June 5, 2023) – The Canadian Football League (CFL) and Belgard are teaming up to help pave the way from the regular season to the Playoffs and Grey Cup. The new multi-year partnership sees Belgard becoming the League’s Official Paver and Hardscape Partner.
“At Belgard, we believe in creating experiences for people to come together,” said Courtney Disalvo, Senior Brand Manager. “While we focus on outdoor spaces, and the CFL focuses on football, our goals and principles are the same – creating incredible, immersive, and innovative experiences where people can bond, celebrate and create lifelong memories.
“Whether you’re a Belgard customer, a CFL fan, or both, this partnership is about you, and how we can help you and your community better connect with the game you love.”
For over 40 years, Belgard’s locally made products have helped transform thousands of residential and commercial properties across western Canada and the United States. Belgard proudly promotes local Canadian partnerships, working hand-in-hand with the communities they serve. The company’s network of trained and certified contractors and dealers helps customers focus on their creative visions to realize their outdoor dreams.
Throughout the regular season, CFL sidelines will prominently feature Belgard in the lead up to the 110th Grey Cup at Tim Hortons Field in Hamilton on Sunday, November 19. Along the way, Belgard invites CFL fans to enter the Belgard Backyard Huddle Give-a-way, providing four lucky winners each with an amazing backyard experience, including a firepit, cozy chairs, tickets to a CFL game and all the accessories needed to enjoy the experience with family and friends. Full contest details will be announced on July 3.
“We’re so excited to welcome Belgard to the CFL family,” said Tyler Mazereeuw, Chief Commercial Officer at the CFL. “Their commitment to Canadian communities and their customers is tremendous, and we can’t wait to extend that expertise and passion to our fans. It’s an exciting path ahead, and we’re thrilled by what we can achieve together.”
ABOUT THE CANADIAN FOOTBALL LEAGUE
Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as, elite sport. To stay up to date with CFL news, visit CFL.ca.
Belgard, part of Oldcastle APG, offers a complete collection of paver and wall products for outdoor living spaces, walkways, driveways, parking areas, and retaining walls. Available in a range of styles, premium Belgard products have been found in America’s finest homes and award-winning commercial and retail properties since 1995. For more information, visit Belgard.com or call 1-877-Belgard (235-4273).
Oldcastle APG is part of CRH’s Building Products Division.
ABOUT OLDCASTLE APG
Oldcastle APG, a CRH Company, is a leading provider of outdoor living and building materials, with industry-leading positions in concrete masonry, hardscapes, bagged dry mixes, lawn and garden, and composite decking. Oldcastle APG’s brand portfolio includes Belgard hardscapes, Echelon masonry, Sakrete and Amerimix packaged products, Pebble Technology International pool finishes and MoistureShield composite decking. For more information visit oldcastleapg.com.