BUD LIGHT CANADA BECOMES THE OFFICIAL BEER OF THE CFL

TORONTO (May 1, 2025) – Bud Light Canada has signed on as the Official Beer of the Canadian Football League (CFL), opening a new era of bigger sounds and even bigger plays at Canada’s largest single-day sporting event – the Grey Cup.

"Beer, football and music are all about bringing people together," said CFL Commissioner Stewart Johnston. "This partnership unites a world-class beer with a world-class sport. Combining our efforts allows us to heighten the spectacle and entertainment of the league’s most iconic moments, and better connect them with our incredible fans."

At the core of the partnership will be the Bud Light Grey Cup Halftime Show, which annually reaches more viewers than any other live musical performance in the country. The 112^th championship will be played on Sunday, November 16 with kickoff slated for 6 p.m. ET. Further details will be announced at a later date.

“Building on Bud Light’s equity in both football and music, partnering with the CFL was a natural extension for the brand in Canada,” said Patrick Heembrock, Marketing Director for Bud Light Canada. “Through this collaborative partnership, we’re focused on bringing new, easy-to-enjoy activations to fans coast-to-coast-to-coast to enhance the CFL experience.” ​

​ABOUT BUD LIGHT
​Bud Light has been brewed in Canada since 1986 using the finest malted barley and premium hops that impart a smooth, light taste, and crisp finish. As one of the fastest growing beer brands in Canada, Bud Light has a portfolio of beer and flavoured beers widely available across the country. For more information, visit budlight.ca.

ABOUT THE CANADIAN FOOTBALL LEAGUE
​Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as, elite sport. To stay up to date with CFL news, visit CFL.ca.