New communications efforts will also see CFL team up with Twitter Canada and Prezly as it seeks to broaden its audience

TORONTO – As football fans settle into the 2015 Canadian Football League (CFL)’s season, a news distribution partnership between the CFL – representing the highest level of competition in Canadian football – and communication leader Marketwired has been announced.

With CFL promotions in high gear from now through November, the partnership promises to boost global visibility and will contribute to greater success for both partners that extend well beyond its football games schedule.

Through the partnership, Marketwired offers CFL the ability to share news and multimedia content with hundreds of local and national media outlets as well as bloggers, fans and other stakeholders worldwide via its integrated news release and social communication platform Marketwired Resonate.

The CFL also unveiled that it has teamed up with Twitter Canada to amplify its communications efforts with media and fans by using social media metrics, trends and graphics during key moments in the CFL season.  

In the upcoming weeks, media and fans across the league will also see a shift in the way the CFL communicates its news publicly. A two-year agreement has been reached between the league office and Prezly – a customer relations management tool for public relations use. National and international media outlets will soon be receiving newly designed press releases that will include more and better multimedia and social content.

As part of the partnership with Marketwired, the CFL will feature a custom Marketwired newsfeed of CFL, CFL team and Canadian sports press releases on the News section of its website. This communication portal will open new doors for Marketwired clients who are looking to receive the latest news on CFL competitions, campaigns and general sporting events.  


“We’re thrilled about the potential this news distribution partnership holds for both CFL and Marketwired. Not only will it put our clients’ sports news and brands directly in front of a targeted, engaged audience of sports fans who follow the CFL, but it will also drive awareness and excitement of CFL football well beyond traditional sports audiences into new local, national and global audiences. We look forward to a long, mutually successful relationship.” 

-Bernadette Lee, VP, Global Partners and Media Solutions, Marketwired


“Having access to the Marketwired platform will help us reach new audiences in new and creative ways. The collaboration with Twitter Canada and Prezly will increase our capacity, as a league, to amplify our content with analytics, images and video. Incorporating better storytelling in our communications efforts is a high priority for us. Our fans and those who cover our great game are increasingly interested in dynamic content and that’s exactly what we’re going to deliver.”

-Paulo Senra, Director of Communications, CFL


“The CFL has really been amping up their communications efforts recently and we're thrilled to be working with them closely this season. Twitter data is a powerful tool and we're happy to see the league use it to tell stories about their great players, teams and fans‎.”

-Cameron Gordon, Sr. Communications Manager, Twitter Canada


“We are excited about the partnership with the Canadian Football League. I am confident that the Prezly platform will increase overall reach and visibility. It will allow the CFL to communicate beautiful, multimedia stories to the right audiences with a strong focus on social sharing.  We look forward to a successful partnership.”

-Gijs Nelissen, Co-Founder,

Paulo Senra

Director, Communications, Canadian Football League

Lucas Barrett

Coordinator, Communications, Canadian Football League

Olivier Poulin

Manager, Communications, Canadian Football League

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