CFL GOES BACK TO ITS ROOTS WITH TURF TRADITIONS

CFL GOES BACK TO ITS ROOTS WITH TURF TRADITIONS

New Era Cap introduces Turf Traditions collection to be featured on sidelines for two weeks beginning on Mark’s Labour Day Weekend

TORONTO (August 27, 2019) – The Canadian Football League (CFL) and international sports and lifestyle brand, New Era Cap, have unveiled Turf Traditions – a group of products honouring the league’s historic past, while uniting fans and teams throughout the nation. Turf Traditions caps and t-shirts will be worn by players, coaches and sideline staff on Week 12 (September 1-2) for Mark’s Labour Day Weekend and Week 13 (September 6-7).

“Canadian football has been built on 107 years of incredible history,” said CFL Commissioner, Randy Ambrosie. “Turf Traditions puts that storied past into focus for our fans, players and teams. The historic clashes on Mark’s Labour Day Weekend are the perfect time to showcase the foundations of our great game.”

Turf Traditions features colour schemes and logos drawn from each CFL club’s history. Attached below are images of the teams’ caps and t-shirts. The collection will be available for purchase online at any CFL team shop beginning Tuesday, August 27.

“We’re excited to introduce Turf Traditions – a new collection that celebrates the history of Canadian Football and creates a new tradition that unites fans with football,” said Rick Baetz, Managing Director of Canada, New Era Cap. “As the Official Outfitter of the CFL, New Era has been able to share in the fans’ deep passion for sports and lifestyle.”

“Throughout the league and across the country, we have children, parents and grandparents bonding over Canadian Football,” added Ambrosie. “Turf Traditions connects generations of fans to build on where we’ve been as a league as we continue to write the story of where we’re going together.”

Schedule of teams wearing the Turf Traditions collection:

Week

Date

Matchup

Kickoff time (local)

12

Sunday, Sept. 1

WPG @ SSK

1:00 p.m.

12

Monday, Sept. 2

TOR @ HAM

1:00 p.m.

12

Monday, Sept. 2

EDM @ CGY

2:30 p.m.

13

Friday, Sept. 6

BC @ MTL

7:30 p.m.

13

Saturday, Sept. 7

TOR @ OTT

1:00 p.m.

13

Saturday, Sept. 7

SSK @ WPG

3:00 p.m.

13

Saturday, Sept. 7

CGY @ EDM

5:00 p.m.

ABOUT NEW ERA CAP

New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League as well as the Authentic Cap of the NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.

Contact us
Lucas Barrett Gestionnaire, Communications et affaires publiques, Ligue canadienne de football
Lucas Barrett Gestionnaire, Communications et affaires publiques, Ligue canadienne de football
About the Canadian Football League

The 2019 regular season has paved the way to the playoffs and the 107th Grey Cup presented by Shaw. The CFL’s championship game will be played at McMahon Stadium in Calgary on Sunday, November 24. Tune in from around the world or join us at a game. To stay up to date with news, analysis and more from around the league, visit CFL.ca

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