Thursday, November 17, 2016 — TORONTO – The Canadian Football League is partnering with Bumper to Bumper – Canada’s Parts People to bring two strong Canadian brands together on the field in Canada’s largest single-day sporting event.
Bumper to Bumper will be highly visible throughout the CFL postseason, including the Eastern and Western Finals in Ottawa and Calgary as well as the 104th Grey Cup presented by Shaw in Toronto at BMO Field on Sunday, November 27th.
Bumper to Bumper entered the lineup in time to take the field at the Eastern and Western Semi-Finals last weekend in Hamilton and Vancouver, where the Edmonton Eskimos and the BC Lions advanced to the CFL’s Division Finals.
“We’re excited to partner with such a strong Canadian brand that is rapidly expanding its presence across Canada,” said Tyler Mazereeuw, Vice President, Corporate Partnerships, CFL. “We look forward to working closely with Bumper to Bumper to create new and innovative experiences that enhance meaningful interaction with our fans throughout the CFL regular season, postseason and the Grey Cup championship game.”
Bumper to Bumper’s logo will be positioned on the fields of every playoff stadium as teams square off in the postseason, as well as on LED panels throughout the race to Canadian football’s biggest prize: the Grey Cup.
“The CFL is idolized by fans across the country and this is another huge step for Bumper to Bumper in our efforts to create a national synergy and identity, consistent from coast to coast. The Bumper to Bumper brand is fast becoming a major player in the Canadian automotive aftermarket industry,” said Gary O’Connor, President and Chief Operating Officer of Automotive Canada. “With this national platform and with a presence in the championship Grey Cup game, this is our way to create a winning culture and be even more involved in our Canadian communities,” he added.
BUMPER TO BUMPER® – CANADA’S PARTS PEOPLE.
Bumper to Bumper was introduced to the Canadian automotive aftermarket in 1977 and began with two stores. Over the years, the brand presence expanded to the Prairies and entered the Uni-Select fold in 2006. Today, over 100 auto parts stores operate in Western Canada under the Bumper to Bumper banner. The logo has been revamped to feature a strong and clean word mark. Bumper to Bumper is complemented by an icon that represents two bumpers coming together, from front to back, thereby illustrating Uni-Select’s commitment to covering all parts for a wide range of vehicles. The Bumper to Bumper brand is available to our 1,150 independent wholesalers across Canada, expanding the brand’s presence nationally. Bumper to Bumper is owned by Uni-Select Inc. (TSX:UNS), a leader in the distribution of automotive refinish and industrial paint and related products across North America, as well as in the automotive aftermarket parts business in Canada.