CFL INVITES MEDIA TO SNEAK PEEK OF CFL/ADIDAS LAUNCH PARTY

Media opportunity to view the new CFL adidas collection in Montreal; Player interviews

TORONTO (May 10, 2016) – On Thursday, May 12th, the Canadian Football League (CFL) and adidas will be hosting a CFL collection launch party in Montreal.

Media are invited to view the new adidas collection, including updated jerseys for the 2016 season during a private viewing from 4:00 p.m. – 6:00 p.m. ET. Players, CFL and adidas executives will be available for interviews and photo opportunities.

Media outlets wishing to attend must RSVP directly to Lucas Barrett (lbarrett@cfl.ca) to confirm attendance.

Details for the media event are outlined below.

What

Media viewing for the new CFL adidas collection

When

Thursday, May 12, 2016
4:00 p.m. – 6:00 p.m. ET

Where

Time Supper Club
997 Rue Saint-Jacques
Montréal, QC H3C 1G6

In attendance

Jeffrey L. Orridge, Commissioner, Canadian Football League (5:00 p.m. – 6:00 p.m. ET)
Christina Litz, Senior Vice President, Content and Marketing, Canadian Football League
Jeff McDonnell, Director, Event Marketing and Sport, adidas Group Canada
Angela Blyth, Director, Marketing, adidas Group Canada
Players to be confirmed Thursday morning (reminder advisory to be sent out)
CFL invites media to sneak peak of the CFL/adidas launch party. (Photo: Johany Jutras/CFL).

Paulo Senra

Director, Communications, Canadian Football League

Olivier Poulin

Manager, Communications, Canadian Football League

Lucas Barrett

Coordinator, Communications, Canadian Football League

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About the Canadian Football League

The Canadian Football League is committed to delivering world-class competition and entertainment. Built on more than a century of history and tradition, the nation's leader in professional football prioritizes on-field action, technological innovation and elevated fan experience to grow the game and inspire fans across the country and around the world. Each season culminates in the Grey Cup, Canada's largest annual single-day sporting event. Off the field, the league champions meaningful community engagement to support and strengthen the nation. For the latest news, scores, league information and more, visit CFL.ca or download the Official App of the CFL (iOS|Android).

Contact

50 Wellington Street East - 3rd Floor Toronto, ON M5E 1C8, CANADA

(416) 322-9650

www.cfl.ca