Media opportunity to view the new CFL/adidas collection tonight in Montreal; Player interviews

MONTREAL (May 12, 2016) – Tonight, the Canadian Football League (CFL) and adidas will be celebrating the launch of their new collection in Montreal.

Media are invited to view the new adidas collection, including updated jerseys for the 2016 season, as well as lifestyle and sideline apparel during a private viewing from 4:00 p.m. – 6:00 p.m. ET. Players, CFL and adidas executives will be available for interviews and photo opportunities.

Media outlets wishing to attend must RSVP directly to Lucas Barrett ( to confirm attendance.

Details for the media event are outlined below.


Media viewing for the new CFL adidas collection


Thursday, May 12, 2016
4:00 p.m. – 6:00 p.m. ET


Time Supper Club
997 Rue Saint-Jacques
Montréal, QC H3C 1G6

In attendance

Jeffrey L. Orridge, Commissioner, Canadian Football League (5:00 p.m. – 6:00 p.m. ET)
Mark Weightman, President and CEO, Montreal Alouettes
Christina Litz, Senior Vice President, Content and Marketing, Canadian Football League
Angela Blyth, Director, Marketing, adidas Group Canada
Stephane Leduc, Director, Sales East Canada, adidas Group Canada 
Jeff McDonnell, Director, Event Marketing and Sport, adidas Group Canada
Marc-Olivier Brouillette, Safety, Montreal Alouettes
Greg Ellingson, Receiver, Ottawa REDBLACKS
Tori Gurley, Receiver, Toronto Argonauts
Andrew Harris, Running Back, Winnipeg Blue Bombers
Shawn Lemon, Defensive Lineman, Saskatchewan Roughriders
Chad Owens, Receiver, Hamilton Tiger-Cats

Paulo Senra

Director, Communications, Canadian Football League

Olivier Poulin

Manager, Communications, Canadian Football League

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