CFL SIGNS SPONSORSHIP AGREEMENT WITH LEADING PROFESSIONAL SERVICES FIRM PwC CANADA

CFL SIGNS SPONSORSHIP AGREEMENT WITH LEADING PROFESSIONAL SERVICES FIRM PwC CANADA

PwC to serve up weekly game insights to CFL fans on and off the field

Wednesday, December 9, 2015 — TORONTO -- The Canadian Football League (CFL) announced today a new sponsorship agreement with professional services firm PwC Canada. The sponsorship, in effect through 2018, will provide an enhanced fan experience through a Weekly CFL Insights program. The program will provide unique insight and crunch game statistics on and off the field to showcase new and exciting game content via various digital channels where CFL fans live online.

“We are very excited to enter into a sponsorship with PwC - they have always shown great support for promoting Canadian athleticism, a value we share. Their Weekly CFL Insights program will not only provide our fans with new and exciting digital content, but will also enhance the fan experience,” said Tyler Mazereeuw, Vice President, Corporate Partnerships, Canadian Football League

”We have a longstanding commitment to supporting sports in Canada and we’re thrilled to be working with the Canadian Football League as part of this exciting sponsorship agreement. We’re looking forward to enhancing the fan experience through our Weekly CFL Insights Program – delivering digital content directly to followers of the game in new and innovative ways,” said Tahir Ayub, Managing Partner, Markets and Industries, PwC Canada

For more information on the CFL please visit CFL.ca.

About PwC Canada
PwC Canada helps organizations and individuals create the value they’re looking for. More than 6,500 partners and staff in offices across the country are committed to delivering quality in assurance, tax, consulting and deals services. PwC Canada is a member of the PwC network of firms with more than 195,000 people in 157 countries. Find out more by visiting us at www.pwc.com/ca.

© 2015 PricewaterhouseCoopers LLP, an Ontario limited liability partnership. All rights reserved.

PwC refers to the Canadian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.