CFL.CA TO MAKE 104TH #GREYCUP THE MOST SOCIAL EVER

CFL.CA TO MAKE 104TH #GREYCUP THE MOST SOCIAL EVER

Daily Facebook Live events will anchor the CFL’s wall-to-wall coverage of Grey Cup Week

Wednesday, November 23, 2016 — TORONTO – Starting today, fans of the Canadian Football League (CFL) will be able to access Grey Cup Week like never before. Coverage of the 104th Grey Cup presented by Shaw in Toronto will bring fans, across Canada and around the world, closer to the action with daily access from Facebook Live events to intimate player interviews and expert analysis throughout the week and leading up to Grey Cup Sunday at BMO Field.

Building on the CFL’s multi-platform Grey Cup coverage, and shot from the lobby of the Delta Hotel at Simcoe and Bremner – the Grey Cup Week headquarters – fans will be able to watch Grey Cup Week Live at 3:00pm ET (Wednesday to Friday) and 10:00am ET (Saturday and Sunday). Hosted by Brodie Lawson on the CFL’s Facebook page, guests will include some of the biggest names in Canadian football and musical guests from the Grey Cup Festival

Additionally, all the official Grey Cup Week events will be streamed on Facebook Live, including post-practice interviews and analysis from team practices, the popular Shaw CFL Awards on Thursday night and the Media and Fan State of the League addresses on Friday morning.

“CFL fans can't get enough of Grey Cup coverage and we’re meeting their appetite for more exclusive and interactive content," said Kelly Shouldice, Director of Content. "We are thrilled to be giving fans the chance to watch and engage with the stars of the League on Grey Cup Week Live and go behind-the-scenes on all of our social media channels.”

Daily editorial will be available on CFL.ca and social correspondents will be on location everywhere, providing fans with some of the most intimate, behind-the-scenes video and snapshots all throughout Grey Cup Week via Instagram, Snapchat and Twitter.

Fans can subscribe to The Waggle Podcast, hosted by James Cybulski and Davis Sanchez, who will be chatting with the top players from football’s front lines throughout the week.

The CFL’s Grey Cup coverage will be provided by a talented, knowledgeable crew who are sure to give fans the exclusive behind-the-scenes coverage they have come to expect. The team includes:

Brodie Lawson

Brodie is the host for CFL.ca and other CFL digital properties. She is a graduate of Western University where she pursued a degree in Honours Media, Information, & Technoculture. In 2010, she interned for The Globe and Mail; the following summer, she was a story editor at TSN, where she built sports packages from the video to the script. The following summer Brodie interned for Corus Entertainment.

Following her graduation in 2013 Brodie accepted a position with the Hamilton Tiger-Cats as the host of Ticats TV, the official game day channel for the CFL’s Hamilton Tiger-Cats. In addition to hosting live game day events, she produced a handful of feature pieces and in-depth interviews and reported daily on the Ticats website. Following her time with the Tiger-Cats Brodie was offered a position at the Canadian Broadcasting Corporation at the sports desk, where she appeared on both CBC Toronto and CBC National news.

Max Rosenberg

Max is the co-host of the CFL digital series The Snap Wrap. He hails from Western University and did a stint at the Toronto Argonauts as their Manager of Communications and Digital Media. He joined the CFL League Office in 2015 as the Manager of Social Media and Content.

James Cybulski

Co-host of the Waggle Podcast, James is an award-winning broadcaster who has travelled the world covering many of the biggest sporting events on the planet. In addition to covering three Olympic Games, World Series, NBA Finals, Stanley Cups, and World Juniors, he has covered six Grey Cups and spent several years roaming the sidelines for the CFL on TSN broadcasts. James has spent almost 18 years working on national sports networks including both TSN and Sportsnet in both Toronto and Vancouver having established himself as both a reporter and host. 

Davis Sanchez – Waggle Podcast

Co-host of the Waggle Podcast, Davis is a three-time Grey Cup Champion, two-time CFL All-Star, and most Outstanding Canadian East nominee. In his 11-year CFL career, he competed in six Grey Cups. Davis also played two seasons with the San Diego Chargers between 2001-2003, being the first Canadian-born player to start an NFL game at cornerback against the Raiders and Eagles in his rookie season. Davis started at Buttle Jr. College in California, before signing with the University of Oregon in 1997.

Ryan Sullivan – Pick’Em Primer Co-host

Pick’Em Primer co-host Ryan is Vancouver-born and enjoys Seinfeld reruns, cookie dough ice cream, long walks on the beach and a nice summer rouge. He’s worked in the broadcast journalism industry for more than 10 years and has worked with Canadian football for almost 10 years. From calling the play by play for the UBC Thunderbirds, to hosting the syndicated CIS staple Krown Countdown U, to writing about the CFL for Daily Hive –he’s been around the block when it comes to the Canadian game.

Marshall Ferguson – Analysis

Marshall Ferguson is the dedicated Hamilton Tiger-Cats reporter for TSN.ca and TSN Radio 1150 in Hamilton and is joining the CFL talent pool to provide insights and analysis. Ferguson draws on his understanding of the game of football from his five-year career as quarterback of the McMaster University Marauders.

Adam Forsythe- Pick’em Primer Co-Host

Pick’Em Primer co-host, a massive CFL fan and a west coast native, Adam is a BCIT graduate and has worked in the industry for several years. After covering the Vancouver 2010 Olympic Games for the Olympic Broadcast Service, he was hired by NEWS 1130 Radio in Vancouver in 2010. He’s worked as a sports anchor and reporter there ever since. The role has given him an insider’s perspective on all of the news and action coming out of the CFL on a daily basis. He intends to now use that knowledge to send his co-host, Ryan to his bitter defeat every week.

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Contact us

Paulo Senra

Director, Communications

Canadian Football League

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