CHEERS! CFL AND THE BEER STORE TOAST NEW PARTNERSHIP
Ontario’s largest beer retailer joins the league in celebrating CFL fandom
TORONTO (November 16, 2023) – The Canadian Football League (CFL) proudly welcomes The Beer Store as the league’s Official Retailer for Beer Distribution. The Beer Store will be with Ontarians every step of the way as the league and its incredible fans march towards the 110th Grey Cup in Hamilton on Sunday, November 19.
“We are pleased to enter a partnership with the CFL and be a part of the upcoming celebration, the CFL Grey Cup,” said Ozzie Ahmed, Vice President Retail for The Beer Store. “Connecting with our customers and celebrating with CFL fans at their point of passion couldn’t be more special. We look forward to building up energy at the Championship and uniting fans together.”
As the excitement and energy build toward the big game, The Beer Store and the CFL will be featured together on multiple in-store displays and on billboards across the region to unite fans and celebrate Canada’s largest single-day sporting event. On championship Sunday, The Beer Store will be onsite in Hamilton hosting pre-game activation spaces to engage the league’s passionate fanbase and add more fun and entertainment to their day before kickoff.
Following an exciting search for the CFL’s biggest fans, The Beer Store will also welcome two guests to Hamilton for an unforgettable VIP trip, including a once-in-a-lifetime pre-game sideline experience to soak in the sights and sounds of the 110th Grey Cup.
“We’re thrilled to partner with The Beer Store to get Ontarians excited for our championship,” said Tyler Mazereeuw, Chief Commercial Officer of the CFL. “Every day, Ontarians turn to The Beer Store for their beer and beverage needs, but beyond that exceptional service, they’re about creating and supporting a community. From brewers to consumers, and of course, to CFL fans, The Beer Store brings people together – and that’s something we will always share.”
The 110th Grey Cup will be played at Tim Hortons Field on Sunday, November 19, with kickoff slated for 6 p.m. ET. The sold-out championship contest, featuring Green Day in the Twisted Tea Grey Cup Halftime Show, will be available live across the nation on TSN and RDS – Canada’s home of the CFL, online through CFL+ for all international viewers, as well as on SiriusXM’s Canada Talks (ch. 167).
ABOUT THE BEER STORE
Owned by over 30 Ontario-based brewers, The Beer Store is the largest beer retailer in Ontario, with the lowest prices for beer in the province. The Beer Store lists more than 1,000 brands from more than 250 brewers. The Beer Store has a completely open system that allows any brewer worldwide to sell its brands in any store they choose, with over half of the brewers listed being small Ontario brewers. The Beer Store is deeply committed to responsible sale and not selling to minors and people who are intoxicated. More than 1.2 million customers were challenged last year alone. It is also one of the world's greenest retailers and reuses and recycles over 1.8 billion beverage alcohol containers, including beer, wine and spirits. The Beer Store employs 6500 hard-working Ontarians with well-paying full- and part-time jobs and takes pride in supporting diversity, equity, inclusion & belonging initiatives as a part of its core values.
ABOUT THE CANADIAN FOOTBALL LEAGUE
Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans, and a commitment to service to the community, as well as elite sport. To stay up to date with CFL news, visit CFL.ca.