Friday, November 27, 2015 — LOS ANGELES, CALIFORNIA – The Whistle Sports RV will head to the Nissan Street Festival on the University of Winnipeg campus as part of the festivities for the 103rd Grey Cup presented by Shaw. Fans can kick field goals, try trick shots into the hoop, play video games, meet and hang out with talent that includes soccer freestyler Andrew Henderson, CFL star Rob Bagg, as well as Whistle Sports’ "Epic Tour" host Jonny Loquasto.
Announced in May, the digital partnership was created to put CFL stars and social content in front of Whistle Sports' more than 130 million subscribers, fans and followers. The partnership has also provided new multi-platform content integration opportunities for brands who want to engage with millennial audiences and the CFL brand.
The partnership kicked off with a video that featured Hamilton Tiger-Cats slotback Andy Fantuz breaking the world record for the number of one-handed catches in 60 seconds, and led into the CFL’s 103rd Grey Cup video announcement that Fall Out Boy will be playing the Nissan Titan Halftime Show.
This fall, the Whistle Sports RV traveled around the country for the “Epic Tour,” going to the biggest games and experiencing the best of college football game day. The RV hit the road to learn about traditions, put fans in head-to-head competition, and to see what the biggest college football rivalries are all about. Along the way the RV took some pit stops to be joined by creators, with Dude Perfect kicking off the tour. Additionally, Whistle Sports partnered with State Farm to create content such as Brodie Smith playing frisbee in Green Bay, as well as BDotADot5 at an Arizona State University tailgate.
“The Commissioner has highlighted the CFL's commitment to engaging a new generation of tech-savvy sports fans across all the platforms where they spend their time, and the arrival of the Whistle Sports’ RV brings that experience to life first-hand. We are excited to help create a great experience outside the game and then create some fun content to capture for people who can't get to Winnipeg some of the magic that will happen there when fans across the country come together."
- John West, CEO and Founder, Whistle Sports
“With the media landscape shifting so dramatically and quickly, it’s important to recognize that the way younger and casual fans are being introduced to football and sport in general is changing too. The reach of Whistle Sports and others is a phenomena that no company or sports organizations can ignore anymore.”
- Christina Litz, VP, Marketing and Content, CFL
"It’s been great to partner with the CFL on some pretty innovative and fun initatives this year. It was especially great to see how excited Fall Out Boy was at the thought of playing for all those Canadian football fans, and I know our community is excited to get an inside look at the game as well.”
- Samir Chaudry, Director of Partnerships and Programming Strategy, Whistle Sports
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