Emerging Canadian brand becomes the Exclusive Used Car Retailer & Auto Finance partner of the CFL

TORONTO (November 15, 2021) – The Canadian Football League (CFL) is welcoming Canada Drives as the league’s official Used Car Retailer & Auto Finance partner. The multi-year partnership will see the Vancouver-based company deliver the league’s iconic Grey Cup trophy throughout Hamilton during Grey Cup Week in the lead-up to the championship game on Sunday, December 12.

“We’re thrilled to have Canada Drives join us in bringing the Grey Cup to fans and events throughout Hamilton,” said Tyler Mazereeuw, Chief Revenue and Marketing Officer of the CFL. “We’re a proudly Canadian league, so the opportunity to come together with a homegrown Canadian company that serves our fans is incredible.”

Canada Drives will have distinguished media assets throughout the playoffs and Grey Cup, including the postseason jersey patch, as well as being the presenting sponsor of the ceremonial trophy delivery of the Grey Cup to Hamilton as celebrations surrounding Canada’s largest single-game sporting event begin. The culmination of a week’s worth of excitement and energy will come on Sunday when Canada Drives takes centre stage in delivering the CFL’s ultimate prize to Tim Hortons Field where the 108th Grey Cup champion will be crowned.

“The CFL is deeply-rooted in the hearts of Canadians across the country,” said Cody Green, Founder and Co-CEO of Canada Drives. “The Grey Cup means so much to so many Canadians, and we couldn’t be more excited to play such an important part in adding another chapter to Grey Cup history.”

In addition to strategic activations throughout Grey Cup Week, Canada Drives will leave a lasting impression with fans across the country throughout the playoffs on the road to Hamilton. At each playoff game and at the Grey Cup, Canada Drives will be giving one lucky fan a pair of 2022 CFL season tickets.

“Much like our commitment to providing the best in convenience and care for our customers, we’re equally as dedicated to delivering to them the fun and action that only the CFL can bring,” added Green.

Tickets for the 108th playing of the Grey Cup on Sunday, December 12 at Tim Hortons Field in Hamilton at ticketmaster.ca/greycup.

Governors representing the Canadian Football League’s nine member clubs voted in June to return to play after a hiatus forced by the COVID-19 pandemic. The 2021 season which features a 14-game regular campaign for its teams started on August 5 and will lead to the 108th Grey Cup on December 12 in Hamilton, Ontario. To stay up to date with news, analysis and more from around the league, visit CFL.ca.

Canada Drives is the largest 100% online car shopping and to-you-door delivery platform available in Canada. Customers can shop for certified used vehicles, pay in full or finance, sign all documents and have their vehicle delivered to their doorstep, as quickly as the same day. Through Canada Drives, purchasing a vehicle online saves Canadians time and money, and reduces the stress and pressure often associated with car shopping. Canada Drives has made it possible to shop online for a vehicle with confidence, convenience and ease.

Lucas Barrett

Lucas Barrett

Director, Communications & Public Affairs, Canadian Football League

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About the Canadian Football League

Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as, elite sport. To stay up to date with CFL news, visit CFL.ca.


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