NEW NATIONAL CFL CAMPAIGN VIDEO ‘RISE WITH US’ RELEASED TODAY

NEW NATIONAL CFL CAMPAIGN VIDEO ‘RISE WITH US’ RELEASED TODAY

TORONTO (July 19, 2021) – With just over two weeks until the 2021 Canadian Football League (CFL) season kicks off, the league unveiled the national campaign, ‘Rise With Us’ in both French and English languages today.

The CFL is set to return from a 20-month hiatus forced by the COVID-19 pandemic and offers exciting Week 1 matchups on CFL on TSN, beginning August 5. The first game of the new season features a rematch of the 107th Grey Cup, with the defending champion Winnipeg Blue Bombers hosting the Hamilton Tiger-Cats. The opening week continues with the first Friday Night Football game of the year between the BC Lions visiting the Saskatchewan Roughriders. TSN’s new Saturday night primetime slot begins with a double-header in Week 1. First the Toronto Argonauts head west to take on the Calgary Stampeders and to complete the opening week of football, the Edmonton Elks play host to the Ottawa REDBLACKS.

Below is the slate of the Week 1 games with kickoff times:

Thursday, August 5 | 8:30 p.m. ET | Hamilton Tiger-Cats at Winnipeg Blue Bombers
Friday, August 6 | 9:30 p.m. ET | BC Lions at Saskatchewan Roughriders
Saturday August 7 | 7:00 p.m. ET | Toronto Argonauts at Calgary Stampeders
Saturday, August 7 | 10:00 p.m. ET | Ottawa REDBLACKS at Edmonton Elks

Lucas Barrett
Lucas Barrett Director, Communications & Public Affairs, Canadian Football League
About the Canadian Football League

Governors representing the Canadian Football League’s nine member clubs voted in June to return to play after a hiatus forced by the COVID-19 pandemic. The 2021 season which features a 14-game regular campaign for its’ teams started on August 5 and will lead to the 108th Grey Cup on December 12 in Hamilton, Ontario. To stay up to date with news, analysis and more from around the league, visit CFL.ca.

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