Wednesday, January 10, 2018 — TORONTO (January 10, 2018) — The Canadian Football League (CFL) announced today a new national partnership with Sport Clips Haircuts, named Entrepreneur Magazine’s Top 10 “Fastest-Growing Franchises” and Top 40 in the “Franchise 500”. Alongside their engagement with the CFL and presence at Grey Cup and throughout the playoffs as they build their brand across Canada, Sport Clips is now the presenting sponsor of the CFL’s flagship podcast ‘The Waggle’.
The Waggle, one of the fastest-growing CFL properties with more than a million downloads since launching 19 months ago, is hosted by Canadian Screen Award nominee James Cybulski and three-time Grey Cup Champion, two-time CFL All-Star, and Most Outstanding Canadian East nominee Davis Sanchez.
Canadians will have access to special deals and Sport Clips opportunities offered solely through The Waggle, as well as a series of Sport Clips digital contests that will engage fans across the country and offer exciting prizes and experiences.
CFL fans and Sport Clip customers will have access to exclusive content and opportunities, including up-close-and-personal player appearances with top CFL heroes and stars at Sport Clip locations in CFL markets.
“We’re thrilled to ring in the new year by bringing another rapidly-growing Canadian brand on board,” said Owen Welsh, Senior Director, Corporate Partnerships, CFL. “Creating memorable experiences and celebrating live sports is at the heart of what the CFL and Sport Clips do, and this partnership is a natural fit that will engage fans year-round at the local and national level.”
“We are equally thrilled to partner with the CFL this year,” said Mark Schiffner, CEO of Sport Clips Canada. “It’s a great fit for our brand and we look forward to our growing relationship.”
The partnership, in a celebration of growing Canadian brands and the local nature of the CFL and Sport Clips’ presence, will also feature franchisee engagement across Canada and integration of Sport Clips’ “sports everywhere” approach. As of, January 11th, Sport Clips will be integrated into The Waggle’s programming as the presenting sponsor.
In the nineteen months since The Waggle’s inaugural show, the podcast has seen exponential growth:
- 1,000,000+ downloads on iTunes and Google Play+ in the first 18 months
- A large international audience, with a quarter of listeners tuning in from outside Canada
- Featured on iTunes
Sport Clips provides an MVP haircut experience with no appointments in their 39 locations across Canada.
About Sport Clips Haircuts
Sport Clips Haircuts is headquartered in Georgetown, Texas and was established in 1993 by Founder and CEO Gordon Logan. The sports-themed haircutting franchise, which specializes in haircuts for men and boys, is ranked 2nd overall by FORBES as one of the “Top Ten Best” franchises to buy, ranked by Entrepreneur Magazine as one of the top 20 “Fastest-Growing Franchises,” and in the top 10 percent of the “Franchise 500.” The Canadian expansion began in 2012 with business partners Peter Kowal and Mark Schiffner, both Canadian citizens with over 50-years of collective International franchise experience between them. In August 2012, they finalized their agreement for the Canadian market as Sport Clips International's first Master Franchisor. To learn more about Sport Clips, visit www.sportclips.ca.