New national partnership raises awareness and critically needed funds for grassroots charities across Canada

TORONTO (November 26, 2021) – The Canadian Football League (CFL) and TELUS have formed a new national partnership to deepen their shared commitment to support at-risk youth and Canadian communities from coast-to-coast-to-coast.

Throughout the 2021 season, TELUS partnered with CFL teams in B.C., Edmonton, Calgary, Ottawa, Hamilton, and Montreal to promote local Canadian charities in their home markets with causes ranging from encouraging youth to engage in more active lifestyles, to the fight to end bullying.

“Leadership, teamwork and community involvement are at the core of the CFL,” said Tyler Mazereeuw, Chief Revenue and Marketing Officer of the CFL. “Our partnership with TELUS is empowering Canadians to find these values within themselves, while exploring and supporting the causes they’re most passionate about. Ultimately, we’re building a stronger Canada together.”

This postseason, TELUS will further that commitment to Canadian communities by donating $1,000 to the TELUS Friendly Future Foundation for every field goal kicked by the home team. This includes the CFL’s championship game on Sunday, December 12 in Hamilton, and in the Grey Cup Social End Zone with the TELUS Kick for Good game, a digital field goal experience allowing fans to participate in giving.

“At TELUS, we believe that businesses have a responsibility to contribute to the local health and wellbeing of our communities and are thrilled to work more closely with the CFL to help make the future friendly for all Canadians,” said Jill Schnarr, Chief Social Innovation and Communications Officer, TELUS. “In support of the TELUS Friendly Future Foundation, we’re providing grants to national and grassroots charities, investing in programs that are providing immediate support to help youth thrive. Now, when your local team scores, so do local youth – a truly winning combination.”

“The real winners for us will be the grassroots charities and organizations that are coming into the spotlight,” said Mazereeuw. “TELUS’ dedication to raising awareness and opening avenues of opportunities for Canadian youth is inspiring and we would like nothing more than to grow the impact we’ve created in our local markets to reach even more Canadians at the national level.”

A limited number of tickets to the 108th Grey Cup at Tim Hortons Field in Hamilton, featuring Arkells in the Twisted Tea Grey Cup Halftime Show, are still available at



Governors representing the Canadian Football League’s nine member clubs voted in June to return to play after a hiatus forced by the COVID-19 pandemic. The 2021 season which features a 14-game regular campaign for its teams started on August 5 and will lead to the 108th Grey Cup on December 12 in Hamilton, Ontario. To stay up to date with news, analysis and more from around the league, visit


Founded in 2018, TELUS Friendly Future Foundation is an independent registered charity. Our mission is to help connect youth to a world of opportunities by supporting Canadian organizations that offer health, education or technology programs. We have provided more than $24 million in grants to community-based, provincial, territorial and national charities that help at-risk youth thrive in a digital world. TELUS Friendly Future Foundation alongside our 13 TELUS Community Boards, provides millions of dollars to more than 500 charities across Canada every year.

For more information on TELUS Friendly Future Foundation visit


TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with $16 billion in annual revenue and 16 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. We leverage our global-leading technology and compassion to enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. In 2020, TELUS was recognized as having the fastest wireless network in the world, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better. TELUS Health is Canada’s leader in digital health technology, improving access to health and wellness services and revolutionizing the flow of health information across the continuum of care. TELUS Agriculture provides innovative digital solutions throughout the agriculture value chain, supporting better food outcomes from improved agri-business data insights and processes. TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that delivers next-generation AI and content management solutions for global brands across the technology and games, ecommerce and FinTech, communications and media, healthcare, travel and hospitality sectors. TELUS and TELUS International operate in 25+ countries around the world. Together, let’s make the future friendly.

Driven by our passionate social purpose to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS, our team members and retirees to contribute more than $820 million and 1.6 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world.

For more information about TELUS, please visit, follow us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

Lucas Barrett

Lucas Barrett

Director, Communications & Public Affairs, Canadian Football League

Lena Chen

TELUS Public Relations

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Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as, elite sport. To stay up to date with CFL news, visit


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