NEW ERA SET TO TAKE THE FIELD FOR THE FIRST TIME IN THE CFL

NEW ERA SET TO TAKE THE FIELD FOR THE FIRST TIME IN THE CFL

New Era launches each team’s uniforms and campaign video for the upcoming 2019 CFL season

TORONTO (May 23, 2019) – With the Canadian Football League (CFL) preseason kicking off this Sunday, the league’s official uniform and sideline outfitter New Era Cap launches the New Era Official Canadian Football League Uniforms for the nine teams as well as their campaign video for the 2019 season.  

The BC Lions’ visit to the Edmonton Eskimos on Sunday will be the first time New Era and their new uniforms will take the field on the players. While a few teams made wholesale uniform changes, others made subtle changes and chose to carry on their classic look in New Era’s first season as the CFL’s official uniform and sideline outfitter.

“We’re excited to see our New Era Official Canadian Football League uniforms take the field for the first time this weekend,” said Rick Baetz, Managing Director of Canada at New Era Cap. “This is an exciting moment for the brand as it will be the first time that New Era has ever created uniforms for a professional sports league in Canada and represents a shift to global leader in sports & lifestyle apparel.”

Fans can purchase the new merchandise in advance of the season by visiting any CFL team shop and a number of Canadian sport retailers.

“In collaboration with New Era, we’ve worked to develop fresh, exciting looks to celebrate our star athletes and iconic Canadian teams,” said Chief Revenue & Marketing Officer Tyler Mazereeuw. “Fans will be excited to see the new product lines, sideline apparel and lifestyle gear that New Era has lined up for CFL fans this season and through out the future.”

In September of 2018, the CFL announced that New Era Cap will be its Official Outfitter supplying all authentic on-field product to its nine member clubs starting in 2019. New Era began their CFL partnership with a very successful CFL Combine presented by New Era which featured a new, lifestyle-influenced look and feel.

CFL.ca’s senior writer, Chris O’Leary sits down with New Era’s Rick Baetz to discuss the new partnership.

Attached to this release are images of teams’ uniforms for the 2019 season. Media outlets and journalists are encouraged to download and use these League-approved images.

ABOUT NEW ERA CAP

New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on- field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com

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Lucas Barrett Manager, Communications & Public Affairs, Canadian Football League
Lucas Barrett Manager, Communications & Public Affairs, Canadian Football League
About the Canadian Football League

The 2019 regular season is underway and fans can stay up to date on all the non-stop action at CFL.ca, follow the 2019 season from around the world, and join us at a game. The 107th Grey Cup presented by Shaw will be played at McMahon Stadium in Calgary on Sunday, November 24.

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